Founded in 2007, Tumblr remains one of the leading blogging platforms with over 435 million blogs and nearly 170 billion blog posts. Tumblr allows the user to customize a theme for their blog website and easily share post text, photos, quotes, links, music, and videos. Ballard is a paid minimalist, responsive, and super-customizable theme that I designed with the help from my team at Storyware. The design was so popular it was featured in Tumblr’s theme garden.

Creative Direction
Lead Designer


Final Designs

Ballard Theme.jpg